![]() Or you light up over the bright colors and happy people in an athletics ad and there’s a gym near you that has a similar vibe and similarly energetic and joyful people. Or it’s the moody rustic feel of a leather bag ad, and there’s a brewery in your neighborhood that has the same kind of feel. ![]() Maybe it’s the muted colors and strong angles in a fashion ad that really resonates with you, and there is a boutique clothing shop in your town that has the same aesthetics. Then make a list of the local small business and companies that have a style similar to what you love in those ads. Flip through the magazines, looking specifically at full-page ads, and dog-ear or tear out the pages of the ads that really resonate with you. Head to the nearest newsstand and buy a stack of magazines, or make a pile of the ones you already have. You don’t need the added complication of shooting something you don’t really love simply because you think you should. What you should do, is decide what you want that to be.Ĭommercial photography is challenging enough when you are shooting something you really love. (“I should be shooting for company x/y/z, even if I don’t really want to”, or “I should be shooting this subject matter, because that’s what I’ve been doing all along”.) If you think you should be doing things a certain way, consider this: there should never be a ‘should’ in commercial photography. ![]() YOU get to decide all of these, and then allow your decisions to guide your path.
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